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By: Andréa Raquel | December 02, 2017

 

Thought leaders should focus on lanes not labels. I don't know want my tech gurus preaching to me about politics and religion. Apparently I'm not alone. Before anyone feels the need to state the obvious, no it is not okay to be apathetic. Okay and yes as a discipline politics is important, as is theology. That's why we vote and give humans the right to choose how they believe and practice religion in civilized social environments. But in the scheme of growing a non political brand how important is it to discuss and debate morality within your audience? Well let's talk about what happens when a social media and technology thought leader, who happens to be a graphic designer with an MBA, tries to talk politics and religion on LinkedIn, a site usually limited to business and career discussions. The response wasn't much better on Twitter.

Thought leaders, do you think your subject matter is limitless? Do you stay on topic or deviate based on current events? Unless you're a journalist or commentator, if the answer is yes, I have to ask. Why? Never-mind, I know why. Because as an online brand, you have been taught to blog, curate, and even steal content to keep your profile and streams relevant and active. Even if you get it and add real value with your own brand, you may follow some who started with trends and built huge followings based on hype.  


Don't get me wrong. I respect the desire to shift focus and change lanes. But I do not respect those who game systems, shadow peers and otherwise do anything shady to get ahead by hating on or misleading other humans. How you gonna talk bad about the POTUS when you are essentially a bird of his feather? It's like dejavus watching all the people who are roasting the president while following his exact same path to success. By that I mean lying, cheating, deceiving, pretending to support others while really using them, manipulating media and essential focusing on ways to be famous and popular without recognizing others who helped you get there, especially women  and other minorities.


We all have our lane and if you're any type of expert, surely you know what your lane is. The challenge is that if you have no substance, or actual expertise and experiences to share, you can easily run out of things to talk about in a global world that's no longer 9 to 5...

 
You have to login on LinkedIn or Twitter to see the original post.
Original post on Twitter.com @GuyKawasaki

If you like the numbers over the ethics, then keep following influencers who have no interest in your well being. There are plenty that will sell you a bait & switch or keep you so distracted you will always be looking to them for obvious solutions. For those who like it that way here's how to grow a following according to Internet Marketing 101 via @GuyKowasaki on Facebook. The only platform I found where the post was well received and effectively stirred up more rage... Which makes me wonder if he was only using his audience for survey purposes to see how each group would respond so that he could later blog about the differences in the various platforms. Which is highly unethical and against the rules for people who are actually certified to do social and psychological research.

When that happens, and I see it daily, social media profiles of major influencers go dark, get filled up with horoscopes and affiliate ads or worse. They become irrelevant or preachy about whatever is going on in the world. 


Even before the Internet, real business leaders had to know how to remain relevant to their audience without sounding like a tabloid.


From sensationalist headlines to random chain mail and inappropriate jokes, it happens to some of the most popular that even I've been shocked that they didn't know better or at least have someone on their team who knows better. If you haven't seen Hidden Figures yet, now would be a good time if you don't get any of what I'm saying. Usually there isn't anyone like me on the team and until there is, this will continue to be a repeating story. 


I could have called it this piece Making Trump; or Making Weinstein; or Making Lauer; or Making Cosby... I could go on. Ask me how many just like each of them I've ever known, worked for, had the chore of coaching, or tried to talk some sense into. Ask me how many I've called names, written off, or wished ill will on.


We don't sell out for fame, popularity, money or the opinions of others. We also do not repay evil for evil or getting caught up in petty debates and name calling. Most humans watch roasts, reality drams, play the dozens and laugh at comedians who make fun of others. I do not. This is my weirdness. But guess what, it's the that that makes me uniquely qualified to run my lane. This is why we don't roll like that. 


I'll settle for being in the meager top 10% of online influencers, with organic growth by providing #qualityoverquantity, helping others, genuine engagement and reciprocation.


See the original post and discussion on LinkedIn or Twitter and let's discuss it. Share your thoughts in the comments below or on a somedia post.

Comments:

Andrea Raquel

Posted on : June 26, 2018

Steven, I agree. This was a bit troubling. It seems to be the tone of social influence right now.


Steven Angelina

Posted on : January 22, 2018

The response wasn't much better on Twitter.


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