Sugar Free Coaching
#LivingSugarFree w/ speaker and author, Andréa Raquel. It's not a diet, it's a lifestyle.

By: Andréa Raquel | November 25, 2011

I was going to comment on this article, but then I realized I had too much to say... I studied Marketing in undergraduate school and am now studying Psychology. The article is very informative and accurate; however it is limiting. Marketing is only one aspect of business and Social Media is only one aspect of Marketing. A good business strategy must include these elements and many others, working together to achieve the mission and vision of the business. The bottom line is not achieved only by one division but by them all collaborating and sharing information and resources. I have seen and heard a lot of really negative conversation about the worthlessness of online reporting sites, and social media as a whole for small businesses. Transactional and bottom-line oriented perspectives are important to the whole, but when they exclude other more holistic approaches then they are flawed. Regardless of your religion, philosophies or methods, if you have business experience then you must recognize referral, relational, and reciprocal marketing. You may not close a deal directly from one lead; but it can indirectly affect other business, build moral, drive culture, reduce shrink and even strengthen a team which will lead to increased revenue. The online influence measurement tools give a good look at who you are influencing online, what they are reading, and who else they are following. This information is invaluable for someone who knows what to do with it. I don't mind that online reporting companies have additional ways to make money, market their business and make it fun for users that are not as serious about the information as I am. This is done offline all the time by credit bureaus, marketing firms and even government agencies. It's almost as though the big players in social media are trying to convince the novices not to support the start ups. Hmm, nah that would never happen. Well what they aren't telling you is that large corporations are fully on board with the influence reporting sites and even using them to drive more traffic to their sites, launch new products and drive sales with discount offers. So if it's good for them, why not you? But if you don't get on board now, you won't have a high enough score to use these exclusive features. Don't believe me? I can show you no less than 10 offers that I've been able to participate in as a business because of my influence. Not just free tickets, but also the ability to make edits to sites that others can't, invite people to new programs that are closed and market myself at events that others have to pay for. How is that not real value? Well I guess it's not if you don't have the additional tools you need to capitalize or monetize these benefits right? Wrong! Does every need have to be met from a transactional contract? No! There are psychological contracts that are transacted everyday online and off. One invaluable piece of information I have learned from companies such as Klout, PeerIndex, TweetGrader, and even the reports done by Facebook, LinkedIn and Twitter opens up a whole new area of business for me. Maybe this is the that, which makes me unique, but feel free to use it. Most importantly these sites show me the technical literacy of my natural audience. I am able to see who is missing key areas of opportunity when they want to expand their business. I am able to accurately see how many people in my network (clients, sphere of influence, potential clients, customers, and volunteers) are really functioning online. It's not the reporting companies responsibility to know that or show you what to do with it. It's mine. So if you still have not figured out how to translate your online influence into real world solutions, give me a call. I will be happy to show you... for a small fee of course. I'm Andrea Raquel, The Social Entrepreneur and I can help you make sense of it all. Bx = Sugar Free
Comments:

Be the first to comment ...

Post a Comment

Tags

LivingSugarFree

Andrea Raquel

Sugar Free Coach

TXNL

blog

css

facebook

feed

google

html

integrity

Internet

klout

links

live

marketing

myspace

networking

online

quality

SEO

success

sync

tungle

twitter

web 2.0

business

connecting

social media

applications

browser

desktop

change

community

disappointment

growth

lifestyle

attitude

ethics

action

independence

power

service

coaching

communication

conflict

relationships

friends

mental health

stupid

traffic

foursquare

god

safety

social engineering

blogs

sugar free

advertising

blogging

aquisitions

circles

intellectual property

mergers

technology

complaining

brand

influence

communications

psychology

sales

social

organizations

phsychology

sugar free coach

the social entrepreneur

txnl

cameras

gadgets

mobile

speakers

online influence

peerindex

reporting

strategy

passwords

security

early adopters

kred

psychology index

social profiles

coaches

fitness

living sugar free

singles

social networks

women

picture

pin

Image

quote

.com

domains

godaddy

microsoft

officelive

qr codes

registrar

short links

Customers

Etiquette

Manners

SouthernmediaHospitality

content

edit

editing

paper

paper.li

papers

publishing

cooking

food

healthy

nutricion

nutrition

recipe

super foods

copyright

legal

pinterest

protection

somedia

trademark

Friday

fun

goals

happy

life

Aside

try

vision

At

Atlanta

examiner

Link

#POY2012

Person of The Year

POTUS

Time

Beyonce

blackout

Super Bowl XLVII

career

education

small business

social engagement

trust

employees

errands

government

help

needs

patience

positive

acceptance

cultures

diversity

hate

international

n word

prejudice

racism

social networking

violence

broke

budget

clothes

fashion

fashionista

job

money

recession

savvings

style

suite

work

workforce

beauty

black

female

first lady

inspiration

mothers

professional

roll models

Examiner.com

management

network

profiles

Social Media Examiner

tools

xeeme

employment

humpday

leadership

monday

ROJ

staff

team

wednesday

workday

autoresponders

hospitality

scams

social collaboration

spam

transparency

branding

value

attraction

Brian Holler

energy

good

love

bullying

children

clicks

confidence

popular

cloud

computers

Georgia

Office

training

fake

patent

contingency

economy

food stamps

shutdown

solutions

survival

US

cancer

health

natural

research

wellness

balance

employed

enjoy

manage

planning

stress

dimensions

easy

emergency

hashtags

intranet

law of attraction

lessons

posting

pr

privacy

real life

social responsibility

freedom

happiness

haters

humility

Jesus

opinions

respect

perks

rank

ratings

score

destiny

excuses

faith

fear

maturity

purpose

image

cash

debit cards

FDIC

finance

scam

Walmart

class

fans

grace

social interaction

follow

gender

lead

race

sensitivity

logic

ADHD

Asperger

Disability

PTSD

Role Models

Special Needs

Television

debate

discussion

language

rude

social skills

Fate

HumpdayShift

Karma

Weird and Scary

advice

awareness

consumer

influencer

investigate

leader

mentor

mislead

rip off

anger

bullies

friendship

frustration

jealousy

self reflection

teams

criticism

jokes

judgment

audience

consumers

grammy's

message

music

public

voice

celebrity

entrepreneur

future

apps

endorsements

engagement

glitch

gratitude

like button

sharing

unplug

chocolate spread

cough drops

Hershey's chocolate spread

hersheys

Video

ricola

Christians

forgiveness

obedience

country

rap

control

favorites

newsfeed

bias

culture

grow

workplace

complain

depression

emotions

honesty

responsibility

time

addiction

caffeine

coffee

denial

leaders

mental illness

people

strife

courage

family

ministry

drugs

suhar

boundaries

concern

dating

marriage

men

single

sex

cheating

unrequited love

online dating

pick up lines

fertility

reproduction

commitment

words

abuse

encouragement

motivation

Quote

cheaters

forgiving

society

forgive

compromise

peace

Status

romance

online marketing

reputation

date

self improvement

SingleRemedies

Valentines Day

slow walk

connections

expectations

tips

give

meet

new

Bruce Starr

interview

luvcoach

courting

kindness

standard

support

so media

bacteria

candida

dairy

diet

livingsugarfree

sugar

sugarfree

exercise

weight loss

activity

effort

friday

moderation

weekend

wofhwne

#humpdayshift; goals; fitness; health; motivation; dance; wednesday; humpday; active; wellness; energy; attitude

public relations

boston life

cambridge massachusetts

job offer

dance

get happy

midweek

mindset

shake it off

Wednesday

excellence

focus

listening

smartphone

English

global

translation

federal

finances

jobs

layoffs

mentions

suspended

#TXNL

hacked

networks

social remedies

ads

promotions

rights

tweets

mountains

hiking

outdoors

thanks

share

holistic

keto

dairy free

time management

Hershey s chocolate spread

cold

illness

brand ambassador

growth hacking

Autism

Inclusion

hope

veterans

black women

lady vets

minorities

personal development

thought leaders

LinkedIn

Twitter

development

change management

sexual harassment

human resources

scandal

boss

assault

Charity

joy

JoeG

EDEN1

KLS-9

SABRE-6